What is marketing automation? Depending on who you are and what you do, it can mean many things. But at its core, marketing automation is a technology that enables organizations to analyze, plan, design, execute, and measure marketing campaigns powered by insight into customer behavior.
Accurate targeting of customers for inbound or outbound marketing campaigns — and the ability to measure campaign success — requires more than the mere deployment of best-of-breed technology. It demands proven experience in the delivery of marketing strategies and the integration of business processes across an organization. It calls for the organization and integration of customer data, deep analytic skills, and broad experience in developing new techniques by reaching out to customers through highly-targeted campaigns.
Whatever marketing automation means to you, our partnerships with best-of-breed providers, Infor, Oracle, and Omniture, combined with our deep, broad experience, enables us to deliver an optimum technology-based solution catered to your strategic needs.