If you can't measure it, you can't manage it. So how do you determine the success of your CRM program?
Data. Data about your products. Data about your customers. Data about your employees. Data about your operations.
But keeping all of this data is a worthless exercise if it cannot be converted into real, tangible business intelligence that delivers a greater degree of analysis into your organization, and your customers, than previously imagined.
Through the deployment of business intelligence and analytics solutions offered by CRM market leaders Infor CRM Epiphany and salesforce.com, Paranet can harness one of your company's most valuable assets — its data — and transform it into actionable knowledge that can enable your tactical and strategic CRM activities and how you market to, sell to, and service your customers.